https://www.ellieconnors.com/home daily 1.0 2022-02-03 https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603927209697-K228NXQ71XXUDBJ8IEWT/Screen+Shot+2020-10-28+at+7.18.07+PM.png home - Ellie Connors Student at the University of Michigan School of Information. Studying User Experience Research with a minor in Film, TV, and Media. Interested in the many ways technology and mass media have altered the way we interact with the world and with each other. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/037456fd-0684-45f2-b2fb-0228b26b02d7/Screen+Shot+2022-01-11+at+4.19.18+PM.png home https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602645066459-HP2VCRV74FR9GEINNHMN/Screen+Shot+2020-10-13+at+11.10.47+PM.png home https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/751b292c-b9ac-443b-8600-93a6405d475c/viacomcbs4287.jpg home https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/64642801-de9c-4770-889e-053a2704386a/Media-Burn-Independent-Video-Archive-1024x604.jpg home https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602644974338-YDRWSU21MFL6U4EAW0X7/Screen%2BShot%2B2020-10-13%2Bat%2B10.59.15%2BPM.jpg home https://www.ellieconnors.com/about daily 0.75 2022-01-11 https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/59e55b4b-a431-4aec-b931-40c1c9585c6b/Ellie+Connors+Resume+2022+%281%29.png about me https://www.ellieconnors.com/fishbowl daily 0.75 2020-10-29 https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602692914908-C135EUBC61WHTUD75CLV/Screen+Shot+2020-10-14+at+12.24.54+PM.png fishbowl https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602695312078-LLSMY5E1XNL1QE751CW2/Screen+Shot+2020-10-14+at+1.08.14+PM.png fishbowl https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602699207540-C31VMAWDWA8BWUHS4E8Z/Screen+Shot+2020-10-14+at+2.09.18+PM.png fishbowl - Step One: Feedback When my internship began in May 2020, myself and the other growth interns were told to get as many of our peers to download Fishbowl as possible. I was having a hard time getting my friends to join Fishbowl, so I ran a little experiment. I asked 10 peers to download without asking for feedback, and then asked 10 peers to download while also sending them this simple google form where they could give their feedback on the app. Only two of my peers from the first group downloaded, while seven downloaded in the second group. When users knew their feedback was valued, it lead to an increase in downloads. What’s more, I would go on to use a lot of this feedback in my design later in the summer. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602700860432-4YW91MMJFA7QMDM3QSY8/Screen+Shot+2020-10-14+at+2.25.59+PM.png fishbowl Some questions from the survey we sent to students - for students who had previously downloaded the app without us prompting them, we also included a question asking why they downloaded. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602700836264-4XH9ASHFJE5G6FUZSTNH/Screen+Shot+2020-10-14+at+2.26.09+PM.png fishbowl https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602703457948-98Q7T8FN1GDWLR5GL44K/Screen+Shot+2020-10-14+at+3.23.53+PM.png fishbowl - Step Two: Interviews I reached out to some of our most active student users who I was able to identify via Google Analytics and asked if they would be interested in an interview, and was able to conduct five student interviews with students across the country. The purpose of these interviews was to be able to watch the user interact with the app in real time and understand their experience with it. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602710225797-B7JEENZ1LTCWXSEZW8WX/Screen+Shot+2020-10-14+at+5.15.08+PM.png fishbowl Original mobile and desktop student landing pages https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602710642319-DPG1WXU6CU6MGM8CXAGY/Screen+Shot+2020-10-14+at+5.12.25+PM.png fishbowl Updated mobile and desktop student landing pages https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602710670870-NVOOYBDXKDFXVAYH0ITR/Screen+Shot+2020-10-14+at+5.13.55+PM.png fishbowl https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602710197452-LXQD0YLCGOYBVCFZKZYO/Screen%2BShot%2B2020-10-14%2Bat%2B5.15.27%2BPM.jpg fishbowl https://www.ellieconnors.com/sops daily 0.75 2020-11-12 https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603490313165-F77Q2ETK9V48DFLP2NOD/Screen+Shot+2020-10-23+at+5.54.57+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603757791523-TL5IVBXKMUX7FVRIJBIH/Screen+Shot+2020-10-26+at+8.00.49+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603757966283-0AXS0Y28CM0N9LDKZA1Q/Screen+Shot+2020-10-26+at+8.01.37+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603757838109-4NSXSCSUD3FV61IW5FMY/Screen+Shot+2020-10-26+at+8.01.56+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603757941571-SONMTX60HX0FZ0OMRHAJ/Screen+Shot+2020-10-26+at+8.01.04+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603737818919-ZYTKJX1J8TU9B5VHHFXL/Screen+Shot+2020-10-26+at+2.23.53+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603737855331-FTLHAHSL3Q9M6Z00WEHZ/Screen+Shot+2020-10-26+at+2.15.44+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603845694467-ZLGYB60O4YX6RYJ2YBA1/IMG_6692.JPG the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603845778926-JWXW51L30VPSZEBUWKXO/Screen+Shot+2020-10-27+at+8.33.42+PM.png the sopranos I started sketching and brainstorming both in terms of content and layout to help reach the UX requirements I previously set. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603845721893-0NIA4BDPGHKBWJCMRD0K/IMG_2525.jpg the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603846924684-U1TCJVEX7E4GST23OG75/Screen+Shot+2020-10-27+at+8.34.27+PM.png the sopranos Here is one of my first tries at designing the home page, and here’s some examples of feedback I received: Feels cluttered - I like the pictures but it’s hard to know where your eye should be drawn I feel like the header and main content are disconnected I think the Members section should be a more accessible tab https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603847607451-XTFB306TNCQQBMFAG0L6/IMG_8800+%281%29.jpg the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603847781226-3TGRGKPRSDRDA9SE5KF8/sops+color+palette.png the sopranos I thought this beautiful design, created by one of our members, Mia Turco, would be perfect for the home page. I created a color palette based on the design and incorporated it throughout the site to maintain cohesion! https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603741884802-3CCIS965S6AUK9U7ZD2I/Screen+Shot+2020-10-26+at+3.46.56+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603741778586-9JB8CYBXK15PGNEVCE4I/Screen+Shot+2020-10-26+at+3.47.18+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603742047360-FVNSR1T90LFLI9E7AVIW/Screen+Shot+2020-10-26+at+3.53.52+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603741859086-E6KWYC3WSLVPVY0HQ5R2/Screen+Shot+2020-10-26+at+3.47.06+PM.png the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603741340895-TPHMPYJU6OQEF52FSLWC/IMG_2517.PNG the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603741313288-N02832C5DJQ2TJFII6SO/IMG_2516.jpg the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603741312615-X4GJ5NIZ9GXJSXPHP2LF/IMG_2515.jpg the sopranos https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1603741332672-2WFVPMK1JYMEPW7XQW9P/IMG_2514.PNG the sopranos https://www.ellieconnors.com/construction daily 0.75 2022-01-11 https://www.ellieconnors.com/gems daily 0.75 2022-02-17 https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/e365b91a-a3ae-4cb8-b917-2be6b81b4fa7/Screen+Shot+2022-01-11+at+4.53.19+PM.jpg gems https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/f7e78ee6-7987-4e77-a9fd-917ffb2a18c3/Screen+Shot+2022-01-20+at+11.15.27+AM.png gems - Step Two: Competitive Analysis Next, our group conducted a competitive analysis to look to other similar apps and products, reflecting on them in a hope to better inform our own research. We began by listing five target activities for our solution: Connect people to local attractions by adopting AI-based travel itinerary generators and geolocation services. Reduce travel planning time with personalized travel recommendations that match each individuals' travel style. Help users to make travel decisions through reliable user reviews of local experiences. Support neighbor connection by adding social elements, such as messaging and friend features. Include people with low digital literacy skills through voice interaction services. With these activities in mind, we chose to analyze two direct competitors, Yelp and Airbnb, and two indirect, Netflix and Instagram. You can find our analysis linked here. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/29aed6c3-17f5-4f25-8c72-abc28e8234dd/Screen+Shot+2022-01-20+at+11.50.47+AM.png gems - Step Three: User Interviews After doing some preliminary research, we wanted to conduct interviews to make sure we were on the right track. To the left, you can see the baseline questions we used to conduct these interviews. Each of our group members facilitated three interviews independently, and we then came back together to discuss our findings. You can find my individual data here, as well as our group findings here. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/f88f1a8f-2be2-4c5e-85dc-907e22373ed1/Screen+Shot+2022-02-01+at+12.41.18+PM.png gems - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/bfee4bef-befd-4561-88ae-7fe660f6a5b6/Screen+Shot+2022-02-03+at+11.53.08+AM.png gems - Step Six: User Flow Diagram After the completion of our storyboards, we began to move from the research phase of our process into the prototyping stage. This is where we began to truly sketch out the vision we had for our product and how users would navigate through it. Our first step in making this vision come to life was the creation of a user flow diagram. Full details of our sketches, brainstorming, and final diagram can be found here. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/ec348cae-05a5-4c6e-bf8d-050250ed5ef3/Screen+Shot+2022-02-17+at+10.50.00+AM.png gems - Step Eight: Wireframes Our team then thought it would be a good idea to move to digital for our next iteration of designs. We created wireframes using Figma and would continue to use Figma for the remainder of our design process. All wireframes can be found here. https://www.ellieconnors.com/mediaburn daily 0.75 2022-01-13 https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602695312078-LLSMY5E1XNL1QE751CW2/Screen+Shot+2020-10-14+at+1.08.14+PM.png mediaburn https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602692914908-C135EUBC61WHTUD75CLV/Screen+Shot+2020-10-14+at+12.24.54+PM.png mediaburn https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602699207540-C31VMAWDWA8BWUHS4E8Z/Screen+Shot+2020-10-14+at+2.09.18+PM.png mediaburn - Step One: Feedback When my internship began in May 2020, myself and the other growth interns were told to get as many of our peers to download Fishbowl as possible. I was having a hard time getting my friends to join Fishbowl, so I ran a little experiment. I asked 10 peers to download without asking for feedback, and then asked 10 peers to download while also sending them this simple google form where they could give their feedback on the app. Only two of my peers from the first group downloaded, while seven downloaded in the second group. When users knew their feedback was valued, it lead to an increase in downloads. What’s more, I would go on to use a lot of this feedback in my design later in the summer. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602700860432-4YW91MMJFA7QMDM3QSY8/Screen+Shot+2020-10-14+at+2.25.59+PM.png mediaburn Some questions from the survey we sent to students - for students who had previously downloaded the app without us prompting them, we also included a question asking why they downloaded. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602700836264-4XH9ASHFJE5G6FUZSTNH/Screen+Shot+2020-10-14+at+2.26.09+PM.png mediaburn https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602703457948-98Q7T8FN1GDWLR5GL44K/Screen+Shot+2020-10-14+at+3.23.53+PM.png mediaburn - Step Two: Interviews I reached out to some of our most active student users who I was able to identify via Google Analytics and asked if they would be interested in an interview, and was able to conduct five student interviews with students across the country. The purpose of these interviews was to be able to watch the user interact with the app in real time and understand their experience with it. https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602710197452-LXQD0YLCGOYBVCFZKZYO/Screen%2BShot%2B2020-10-14%2Bat%2B5.15.27%2BPM.jpg mediaburn https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602710225797-B7JEENZ1LTCWXSEZW8WX/Screen+Shot+2020-10-14+at+5.15.08+PM.png mediaburn Original mobile and desktop student landing pages https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602710642319-DPG1WXU6CU6MGM8CXAGY/Screen+Shot+2020-10-14+at+5.12.25+PM.png mediaburn Updated mobile and desktop student landing pages https://images.squarespace-cdn.com/content/v1/5f8655bed61be67d4b1e3a0b/1602710670870-NVOOYBDXKDFXVAYH0ITR/Screen+Shot+2020-10-14+at+5.13.55+PM.png mediaburn https://www.ellieconnors.com/viacomcbs daily 0.75 2022-02-03 https://www.ellieconnors.com/get-started daily 0.75 2025-05-12 https://www.ellieconnors.com/get-started/p/relationship-with-youothers-cbl3z monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg Get Started - Relationship with You+Others https://www.ellieconnors.com/get-started/p/relationship-with-others-3dc5y monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg Get Started - Relationship with Others https://www.ellieconnors.com/get-started/p/relationship-with-you-2npm3 monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg Get Started - Relationship with You